Presented by Hillebrand


How do I register for the Craft Beer Marketing Awards (CBMAS)?

Entries for the second annual CBMAS open on October 1, 2020. The competition is open to anyone in the world who’s involved in brewing, marketing, design, or branding to enter their top beer–related work:

What is the acceptable time period for completed work?

Entries must be beer–related (beer, hard seltzer, and cider) marketing, design, or branding, and have been undertaken between November 2019 through October 2020.

When is the entry deadline?

The call for entries begins October 1, with an early bird deadline of November 7, 2020, followed by a standard entry period until January 29, 2021.

How much does it cost to enter?

Early bird submissions cost $125 per entry. Entries submitted after October 31, 2020 until January 29, 2021 will be charged $175. All entries are to be paid upon submission.

Are there discounts for multiple entries?

If your organization is submitting or more 10 entries, additional discounts may be available. Please contact: for further details.

How many categories are there?

The 2021 CBMAS have over 30 beer–marketing related categories. You may enter work into multiple categories, if appropriate, and you may be eligible to win multiple awards.

What is a Crushie award?

The Crushie award is sculptured to depict a heavily–tattooed arm crushing a beer can to symbolically represent how breweries are “CRUSHING IT!” with their unique and creative beer marketing and branding. Crushie trophies of the CBMAS were designed and manufactured by the designer awards firm that creates the prestigious Emmy Award and MTV’s Moonman statue.

What levels of Crushie awards are there?

There are three Crushie levels. The Platinum Crushie is the CBMAS most prestigious nomination within a regional category. Only one (1), the highest achieved ranking from each category in each region will receive Platinum. The CBMAS Gold Crushie marks the beginning of what will become a long tradition of prestigious recognition and merit for brewery marketing. The 2021 CBMAS will award, up to five (5) Gold Crushie awards per category, per region. The CBMAS Onyx Global Crushie is the most–elusive of all the awards because it symbolizes the best in the world. Entrants who select to be involved in the global pool in select categories are eligible to win an Onyx Crushie.

How do I purchase a Crushie award?

Individuals involved in the production and creation of winning work can purchase their personalized trophies in the CBMAS Awards Shop that will launch right after the winners are announced in 2021. Winners will be notified by email of their win with further instructions.

When will winners be announced?

The Second Annual Craft Beer Marketing Awards Ceremony will take place at an evening event during the week of the Craft Brewers Conference in beautiful San Diego, California (March 29-April 1, 2021). The ceremony will also be live streamed for those who cannot attend in-person. Winners do not need to be in attendance to receive their trophy. More info to come!

Who are the Judges?

The CBMAS are judged by a panel of esteemed beer, marketing, and design industry leaders, along with experts from the creative worlds of brewing, branding, and beyond. We are delighted to unveil a portfolio of renowned creatives and decision–makers from across the globe.

How do the Judges rank entries?

Judges will read and score all entries and supporting materials using a digital score card. Judges will be asked to give a score based on each category’s objective. For the 2021 CBMAs, judges will be assigned to one of five regions. Global entries will be judged by a core group from around the world. All judgements will be combined to provide each entry an overall ranking (score). The highest–scoring entries will determine the Platinum and Gold Crushie winners in each region, as well as the contenders for the Onyx Global Crushie.

Can Judges enter their own work?

Yes! Judges will not be reviewing their own work, so they can enter whatever they want.

Can my company become a sponsor?

As a Craft Beer Marketing Awards sponsor, you’ll receive unique and direct brand exposure to the brewing industry. For more info about sponsorship and partner opportunities, contact: